BSK Logo

Challenge

Baptist Seminary of Kentucky needed a new logo to match their evolution as a progressive, ecumenical institution. Their existing mark was a traditional triquetra, and although historically resonant, it was visually dated. They wanted something that honored that heritage while feeling unmistakably contemporary.

Approach

Rather than abandon the triquetra, I reworked it from the inside out. I took its central interlocking logic and evolved it into three flowing, leaf-like shapes with subtle shadows that preserve the sense of interconnection. The result feels organic, alive, and growing. I paired the mark with a serif typeface inspired by early manuscripts but with a contemporary sensibility, grounding the logo in BSK’s scholarly identity without making it feel archaic.

While other institutional marks can feel rigid and stuffy, the BSK logo has a sense of motion, life, and vibrancy. Its dynamic quality is reflective of the spiritual growth the school hopes to inspire in its students, and in the communities they will go out to serve.