BSK Logo

Challenge

Baptist Seminary of Kentucky needed a new logo to match their evolution as a progressive, ecumenical institution. Their existing mark was a traditional triquetra, and although historically resonant, it was visually dated. They wanted something that honored that heritage while feeling unmistakably contemporary.

Approach

Rather than abandon the triquetra, I reworked it from the inside out. I took its central interlocking logic and evolved it into three flowing, leaf-like shapes with subtle shadows that preserve the sense of interconnection. The result feels organic, alive, and growing. I paired the mark with a serif typeface inspired by early manuscripts but with a contemporary sensibility, grounding the logo in BSK’s scholarly identity without making it feel archaic.

Although the school has continued to evolve, the logo has kept pace, and I’ve provided slight reworks when they’ve updated taglines. But the mark itself has shown staying power and continues to tell the school’s story of growth together.