About

Is it really an adventure if you know exactly where you’re going?

My story hasn’t followed a straight line. Not because of a lack of direction, but because I chase the story wherever it leads. Into writing, design, and strategy.

My career started in graphic design, but I knew even in art school that what drew me to design was the narrative behind the creative work. That instinct pulled me toward copywriting, then brand strategy, and eventually toward leading creative work that spans all three. Along the way I’ve written a script that won multiple Addys and an Emmy, directed campaigns reaching millions of people, and built brands that stand years later. The main thread remains the same: find the story, then give it the form that brings it to life.

That same instinct lives outside of work too. I’ve been writing fiction since I was a kid. I scribbled stories and drew characters in notebooks before I knew what I was doing. In recent years, I’ve worked to build and refine my craft. This site is home to both practices, because I’ve never really thought of them as separate.

I live in Louisville, Kentucky, with my wife and our four kids. Helping them discover their stories and live them brightly is my most important work.