What is TV Whitespace?

Adaptrum is a company that uses TV whitespace to provide broadband internet to underserved regions. If you have no idea what that means, you’re not alone. Adaptrum wanted something that could explain their product in a concise, engaging way.

While working at KBD, I was part of the team that developed Adaptrum’s brand and website. We decided to create a video to explain TV Whitespace and how Adaptrum’s product leverages it. Our team started with a rough storyboard, and I ran with it. I expanded the story, designed the elements, animated everything from start to finish, and handled the sound design. Watch it below, or on Adaptrum’s website.